CNN to Promote the Made in Bangladesh Brand Internationally
The Bangladesh government has partnered with CNN (Cable News Network) International, a global news organization, which will run an international branding campaign for Bangladesh, highlighting the country’s accomplishments and compliance in its thriving export-oriented sectors.
The campaign CNN to Promote the Made in Bangladesh Brand Internationally will begin in September or October this year and run for almost a year.
They are focusing on seven sectors : RMG, agriculture and jute, leather and leather goods, light engineering and two-wheelers, electronics and digital devices, ICT, e-commerce and digital service, and medical equipment and pharmaceuticals. will be the focus of the campaign, which will begin in September or October this year and run for almost a year.
In a virtual program on Wednesday, the Bangladesh Foreign Trade Institute (BFTI), under the commerce ministry, signed a memorandum of understanding with CNN International Commercial (CNNIC)
According to authorities from the commerce ministry, this program will improve Bangladesh’s image in the world world, which will raise demand for Bangladeshi goods among overseas consumers and brands. The administration also believes the initiative will increase international investment.
Bangladesh showed resilience and maintained the country’s economy going forward, When the world was struck by the Covid-19 pandemic.According to BFTI Bangladesh’s success stories need to be pushed in the global arena, and projects like the “Made in Bangladesh” campaign will assist reach CNN’s global audience.
As per the BFTI, this campaign coordination and financial management will be carried out by Spellbound Communications Limited, CNN’s local facilitation agency, in the name of Spellbound Leo Burnett.
Spellbound’s Managing Director and CEO Mohammad Sadequl Arefeen said,
“The CNN website will have a content hub from Bangladesh, which will promote the country’s pioneering sectors. CNN will feature Bangladesh’s success stories through the content hub and other media.
CNN will create and execute TVC, Blueprint Bespoke Editorial, Promo, Vignettes, and a “Made in Bangladesh” theme week as part of the “Made in Bangladesh” campaign.
BFTI acting CEO Obaidul Azam said,
“The CNN creates quality content. By featuring this content across the world, Bangladesh will be able to pinpoint export strategies for various industries, expand trade opportunities and secure a supportive role for the country in the long run”
Through a virtual platform, Abhijeet Dhar, CNNIC’s director of sales, and other officials joined the agreement signing ceremony.
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