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Startup 101

Digital Marketing 

Digital Marketing is a marketing that is done by using digital tools.

Nowadays, arguably one of the most significant and common aspects is to run a business by Digital Marketing.

There are some complicated words in Digital marketing like,

SEO (Search Engine Optimization)

Search engine marketing (SEM)

Social Media Marketing (SMM)

Pay-per-click advertising (PPC)

CTR (Click Through Rate)

CTA (Call for Action)

Affiliate marketing


Email Marketing

Content marketing

Yes, there are some technical terms that are used in digital marketing but that doesn’t mean that one needs to know or do every single of them.

Just having a general idea of the different elements will boost your today’s digital marketplace.


How does digital marketing work?

Digital marketing is done by some digital tools but before that there are some steps one must know.

The 1st step is always about targeting your market/audience/customer or that potential community or age or gender or which city/state/country you want to start.

2nd step is to know your targeted traffic psychology like their interest/attitude/income/spending behavior.


The 3rd step is about choosing the medium to deliver your message about your products to the customer.

So, it can be social media platforms like Facebook, Instagram, Twitter, or Email Marketing. With the first two steps, you will understand and will be able to estimate which medium will be best for you.

The thing is everyone from different age, gender, occupation, community now use the internet and they can be reached digitally.

One of the main benefits of digital marketing is when people use traditional advertising systems like radio, newspaper, or television, or billboards one has to wait for days to know the customer’s reaction or response.

But digital marketing makes that thing very easy that now you can have your advertisement on social media, or go with pay per click system on websites and you can immediately see the response or the reaction of the customer.

To get your desired traffic there are some strategies like

  1. Social media campaign for your business/product/service
  2. Using SEO to rank your website in search engine
  3. Using strategically the organic advertisement in social media and while using paid promoting from social media platforms make sure you have strategically targeted your audience



End of the day the digital marketing is a pretty simple concept and if you have it on your side your business is going to thrive in the market.

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