Edkasa Now Aims to Make Exam Preparation Easier for Students with a $320,000 pre-seed Round
Edkasa, a new ed-tech startup, has announced a pre-seed round of $320,000 and the launch of a mobile application for secondary and higher secondary students to help them prepare for exams in an all-digital environment. Edkasa has also announced the launch of its exam preparation app for high school students, which is now available on the Google Play Store.
The pre-seed round was led by i2i Ventures, an Islamabad-based venture capital firm that invests in early-stage startups, it also included the participation of Walled City Co, Zayn Capital, and strategic angel investors from Southeast Asia.
Edkasa, which is essentially an online tutoring program, hopes to mitigate students’ exam-preparation woes by providing them with a customized platform for successful learning. Edkasa is more like a digital alternative to traditional brick-and-mortar academies. And, in places where there are no academies, such as small towns or villages, Edkasa aims to become the go-to digital academy.Annum, Edkasa’s education delivery leader of Edkasa said.
“We empathize with the fact that parents, teachers, schools, and society at large have a lot of resources, time, and effort vested in high-school students. We want to see students get top marks, continue their higher education, and increase our country’s knowledge-based economy, ”
Fahad Tanveer and Annum Sadiq, a husband and wife team, founded the company after realizing that half of Pakistan’s high school students do not perform well on standardized tests and exams. They began Edkasa to address this problem. According tor Fahad Tanveer ,
“If you look at the larger education landscape, we are here to sort of meet the gap of people that need to go to an academy or hire a tutor to prepare for exams. It creates a lot of difference in large cities like Karachi, Lahore, and Islamabad when it comes to exam performance.But outside of these major cities, these centers are not available to students or they are very rare. We provide an alternative to that at a lower cost.”
Edkasa was initiated by the two in 2017 with low-fidelity, highly oriented products including a YouTube channel to learn how students connect with them.
They began developing the technology last year, and the first product is an exam prep app. Even without a technological product, Edkasa was able to attract tens of thousands of students and work directly with over 40 colleges, while still building a profitable company. They hope to meet millions of students in Pakistan with their app.
About the App
The Android app assists high school students (Grade 9, 10, 11, and 12) in preparing for their standardized Board of Intermediate and Secondary Education (BISE) exams. It includes all twenty of the country’s exam boards. As a result, Edkasa is effectively providing a digital alternative to the private tuitions that students typically rely on to perform well in these exams.
The app contains over 4,500 video clips covering all aspects of physics, chemistry, math, biology, and English grammar. The videos show ‘top qualified instructors’ discussing various concepts from these topics in Urdu. Each video includes a multiple-choice quiz that students can use to practice and receive immediate feedback on their results.
Edkasa also intends to include leaderboards that will list the top performers in various subjects to make the experience more gamified.
The app contains over 15,000 questions created by Edkasa’s educators using past papers. Students must choose their grades, exam form, group, and examination board. They’re then given a short quiz to help Edkasa determine their learning level and tailor their video feed accordingly.
Kalsoom Lakhani, co-founder and general partner at i2i Ventures, said :
“Annum (another co-founder of the company) and Fahad are exactly the kind of founders we like to invest in at i2i Ventures. They are using an innovative approach to solve an enormous problem in Pakistan, focusing on exam preparation while building on learnings from their large student user base.”
Pakistan’s tech sector is rapidly growing. Edkasa is one of many local and regional players competing for the attention of millions of Pakistani students.
Mehjabin Zaman Mahee
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