Nokia Ready for ‘Made in Bangladesh’ Smartphones
After other popular brands such as Samsung, OPPO and Realme, Nokia will be launching its first production facility in Bangladesh.
The Bangladesh Telecommunication Regulatory Commission (BTRC) granted Vibrant Software (BD) Ltd, a joint venture between UK-based Vibrant Software and Bangladesh’s Union Group, a provisional license to manufacture and assemble Nokia phones locally in March.
According to Industry Insiders who spoke to The Business Standard, the company plans to invest about $40 million in setting up a factory and other facilities at Bangabandhu Hi-Tech City in Gazipur. Development was supposed to start before Eid-al-Fitr, but the company changed their plans due to an increase in Covid-19 infections.
When electronics brand Walton started production in Bangladesh in 2017, the local mobile handset manufacturing industry began its journey. A total of ten brands have since begun production here – including Samsung, OPPO, Realme, Tecno, Itel. These brands generate 85% of local smartphones and meet 55% of local demand for smartphones and functional telephones
Except for Apple, Xiaomi, and Huawei, Bangladesh will host production units from almost all of the world’s renowned smartphone brands after Nokia launches production there.
Four years ago, Nokia re-entered the global smartphone industry. Nokia’s comeback was made possible by HMD Global, which revitalized the brand by adding new dimensions to the mobile market and eventually increasing its market share.
HMD CEO Arto Nummela, who previously led Nokia’s sales and product growth, told Reuters last month that the company intends to be a key competitor in the smartphone market, where Apple, Samsung, and dozens of other companies compete.
Raquibul Kabir, Managing Director of Union Group said,
“We will produce Bangladeshi made Nokia smartphones. If everything goes according to our plan, Bangladeshi customers will soon be able to grab locally made Nokia handsets.”
The total number of handsets produced and imported in the country in the 2019-20 fiscal year was 29.48 million units, according to the BTRC. Ten companies produced 16.21 million units in the United States, while 13.27 million units were imported.
According to Bangladesh Mobile Phone Importers Association (BMPIA) Joint Secretary Mohammad Mesbah Uddin, locally produced foreign brand handsets cost about 30% less than imported ones.
Mehjabin Zaman Mahee
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