The much awaited launch of Spotify is finally here in Bangladesh. Recently Spotify has officially announced of the platform launching Bangladesh and a few other regions. After the launch in India, launching in Bangladesh was only a matter of time.
Spotify Launching in Bangladesh
Along with Bangladesh the audio streaming web platform is set to expand in 80 new regional markets and introduce their services to more than a billion audience and users. The platform will be extending to Pakistan, Bhutan, Nepal, Maldives etc. The launch in Bangladesh has been brewing since the company created a dedicated page for Bangladesh last year.
The announcement of Spotify launching in Bangladesh was live-streamed during an event which included the CEO and founder of Spotify, Daniel Ek. The goal this platform has is to create a fully borderless audio streaming placer for the netizens of the world. As Spotify stated on its website, the company is starting its journey towards a massive expansion.
Currently, with an astounding number of 155 million unique subscriptions and 345 million users, Spotify is one of the most popular audio-streaming subscription services. The company officials have stated,
“These moves represent Spotify’s broadest market expansion to date. By reaching more countries across Asia, Africa, the Caribbean, Europe, and Latin America, the streaming service is giving millions of new creators the opportunity to create, discover, and build a career in audio creation—and giving a billion new fans the opportunity to hear it. In each new market, we will work with local creators and partners to expand our music offerings and deliver a Spotify experience that meets the unique needs of each market.”
According to singer-musician Bappa Mazumder, “It will definitely be good for the artistes. The platform will allow audiences and viewers to listen and watch music contents from anywhere in the world. Songs have to be copyrighted first in order to benefit from the platform. Otherwise, artistes, lyricists and composers behind the creation of a song would face trouble in getting a royalty. But the more reach our music contents will have, the more royalty we will get.”
Elita Karim, another musician, stated regarding the launch,
“Musicians could make a living in the developed world, but it had ever been possible in Bangladesh. Piracy is rampant in Bangladesh. Copyright laws are violated. So, artists get almost nothing in royalty. The only source of incomes for them is stage shows. If people listen to music through Spotify, then artistes may get a share of the revenue generated from the content.”
Despite its popularity, The director of technology advisory firm Veqtor8, Andrew Milroy said in an interview with BBC,
“Spotify has been reluctant to raise its subscription prices because of increased competition, so increasing revenues will depend on new subscribers or different types of content. They face a significant threat from Apple, Amazon and Google, and they want to extend their differentiators and add more localisation in the markets they operate in,”
Nonetheless, it is a matter too look forward to awaiting the launch of Spotify in Bangladesh and we can hope this will be a platform Bangladeshi artists can participate in. this will also bring in new audio streams, content, creators and music into the global market originating from Bangladesh.
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