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13 Infallible Startup Marketing Tips for New Entrepreneurs
Startup 101

13 Infallible Startup Marketing Tips for New Entrepreneurs 

zad, a young aspiring mind, is working on once in a lifetime idea. He never felt so much energized and optimistic about any idea. He has been enthusiastic about the idea more than ever before. Like every other entrepreneur, he has been working on the idea day and night.

Unlike every other entrepreneur, he has to fight against different kinds of adversities.  Engaging customers and generating sales has always been a matter of worry.

Marketing has always been a concern for entrepreneurs. Whether the CEO of a million-dollar company or owner of small business entrepreneurship, marketing has always been a matter of significance.

Taking effective marketing strategies is more prominent than anything out there and wrong steps at the wrong times can drastically destroy the company. Today I am going to describe 13 infallible startup marketing tips for new entrepreneurs.

13 Infallible Startup Marketing Tips for New Entrepreneurs

How to market a startup business is one of the frequently asked questions asked by entrepreneurs. Marketing for startups at the very first stage has always been a hassle for every startup owners. There are several marketing strategies and techniques which a new entrepreneur can easily follow and prosper in the long run.

How to market your startup

Being an entrepreneur, this daunting task of marketing startup is very challenging, but if done in the correct way, then success is bound to come.

Let’s know the way of marketing your startup at the very initial stage.

Engaging with events

Engaging with events is a very worthy task. In the circumstances like these, you will get a massive number of people where you can quickly market your product. Moreover, sponsoring events also create brand images; in fact, large numbers of brands are sponsoring events in order to establish themselves as a brand.


Try to reach out to those events that in which you will get the audience with same interest of field with your business. For example, if you are working with a fitness startup, try to sponsor bodybuilding competitions or athletic competitions. The audience or attendees of those interests are more likely to be interested in the events.

Making Explanatory Video

A common problem while asking tips for marketing a product is that they are hardly making people understand what their work is trying to solve or offer. In this case, the solution is to produce explanatory videos.

If you make an explanatory video about what your product is all about, it will bring a fortune in the long run for your company since you will make people easily understand what your product is all about.

Making video

While creating explanatory videos, keep in mind that the videos must be simple to understand and also very amusing at the same time. If the content is, on the other hand, a little bit complex, people will dislike it, and it will harm them doing any better.

Using of Social Media to Maximum Extent

Using social media to the maximum extent is very important for every startup. Once there was a time when tv advertising was crucial for every startup. As time went by, the tv commercial started to lose its importance day by day.

Use social media

Though tv commercials are still now an essential aspect for marketing any product or service, the prime most important has to be given to social media. Using Twitter, Facebook, Reddit, and Pinterest to the maximum extent for ensuring full coverage is very important.

Using Social media will help to reach the correct target audience. Moreover, Social media will also help to retain customers by achieving customer loyalty.

Do Content Marketing

Nothing is more useful these days than doing content marketing; therefore, Content marketing is the best way to get the campaign viral, and fortunately, There are plenty of ways to do content marketing. Some may prefer to written articles, and some may like to see videos on youtube or Facebook, and some may just like to see infographics.

content marketing

In short, do content marketing. People are more interested to see exciting content than seeing regular ad campaigns. Try to get those contents viral. In order to get those contents viral, try to identify what people are more interested in seeing. You can try doing sarcasm, giving a positive message, making emotional content, and so on.

Societal Marketing

Societal marketing is at its best, more than any campaigning right now in the whole world. Giving a message for making a positive social impact is the best way to do marketing.

There are lots of examples of societal marketing, but you can look at Coca-Cola, Glow, and lovely They are seen sharing happiness or empowering women in their ad campaigns.

Get Organic Traffic for Your Website

Making  SEO friendly contents are the best way to start getting organic traffic in order to get organic traffic to hire a search engine optimizer. Upload SEO friendly contents on the website by implementing the right keywords.

web traffic

Also, try to avoid plagiarism while writing a content so, make sure the content you are going to offer is very unique.

Try Affiliate Marketing

Affiliate Marketing

Affiliate marketing can be the right way to earning customers. Affiliate marketing can only be useful if the brand is well known and also successful in conversion to the customers. One must also know affiliate marketing must be one’s least priority, and if one gives his full focus, the product’s fate will hardly be acceptable.

Adding Exceptional Features

Adding exceptional features is very important when one is thinking about a startup. Suitable promotional activities will surely bring traction to the company, but it will not work for customer retention if the product is not good at all.

So try to add some fantastic features that people will like to have in the product. Do surveys, ask people both formally and informally. Reach out to people as much as possible.

Try Using Influencers

Using influencers are another great way to market your products. Not necessarily, you need lionel Messi or Christiano Ronaldo or Tiger woods to sell your product. You can use local YouTubers, Instagram Influencers, and so on.

An Influencer

You can make your product’s reviews through celebrities. Sometimes you can offer them services free of cost.

Use of Positive Reviews

Nothing is more prominent than the excellent experience of a user; if the user is happy with the product, use that experience in marketing your startup. People feel good while using the product or services if they see good reviews of it. So, make sure you are getting positive reviews, and your company is using these reviews correctly.

Referral Program

Referral programs are one of the best ways to market the product or service. Lots of giant companies have used a referral system to make their offerings successful. Adding a discounting system to the referral program is also an exciting way.


UBER is one of the excellent examples of the referring process, and in the referral process, people are the biggest marketer you can see.

Make Customers Privileged

Making customers prioritized and privileged is an excellent thing that a company is able to do. There are plenty of ways to make a customer feel special, and making a Beta version and offering them to use the Beta version helps to feel special.


Specialized discounts, segmented offerings are also a great way to make customers feel very significant. If the customers are feeling good, you can quickly achieve customer loyalty, and for any business, whether a startup or not, earning customer loyalty is more important than anything.

Have the Perfect Marketing Team

Many of the companies fail because they don’t have a perfect team combination. If the team combination is not perfect, then the company is bound to fail. In order to make an excellent team, make sure the team has people from diversified backgrounds.

Some are good at copywriting; some are good in content writing; some may be good in digital marketing, and people from different backgrounds will ensure that the team is diversified and capable of managing other things at a time.

Marketing Team

Another thing that you must focus on while building a team is that make sure they are living up to your expectations. If the group is not capable of fulfilling all of your expectations, then there is no point in spending tons of money on them.

Give every team members work on their potentials, strengths, and ability. Judge them according to their possibilities, capability, and talents.


Every entrepreneur’s dream is different, and everything changes according to their plan. In the startup world, everything is unpredictable. Whether or not the project will work or not depends on various factors, and you have to make sure that you understand the whole situation entirely.

If Not necessarily spending a lot of money means you are doing a great marketing campaign. Not necessarily; these marketing ideas for startups will be useful for everyone.

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