I believe we have all heard the phrase “It went viral”.
Viral Marketing is very common in social media platforms like Facebook, Twitter, YouTube where just pressing the share option one can generate huge traffic. Viral marketing is simply giving your business a huge break and creating a buzz in the market and it will spread like wildfire.
The most widespread example is emotional, funny videos, funny or unique videos got many shares and people somehow watch them, know about them for that viral marketing is able to generate interest and the potential sale of a brand or product instantly got recognized in the market.
Viral Marketing Techniques
The very first step should be to Target your appropriate audience to develop your viral marketing campaign. Try to find out where your target audience lives online and the type of videos they like to watch.
Create your message with interesting elements and the most excellent way to go viral is by making a video. A video engages more viewers and while watching them push your product and service in your targeted audience’s mind.
If your video is really interesting then people will share it also.
Try to make your video funny, emotional or even with a good message for society and with your video they can really connect themselves.
Viral marketing is almost 100% about emotional appeal. Always try to create something which is filled with love or hate, social taboo, try to make people insanely happy or angry.
Something different and unusual that no one seen before is one of the most effective viral advertisements. It is not that you will directly tell people about your product, let them see the video, let them guess what it is, try to push your advertisement indirectly.
Advantages of Viral Marketing
Traditional marketing requires spending thousands of dollars and lots of time to create eye catchy content.
But viral marketing comes with a very low cost but yes it needs a lot of luck. Making a buzz in the world marketing viral marketing is a new and effective tool.
Certainly, these types of marketing have the potential of great reach. If it’s viral then a small company or even a very new business can go extremely viral and can create its own brand name.
Social media confirms the participation of any content and it can also be shared a large amount of times within a very short period.
It actually helps to build up your brand. If you can create incredible content that audience themselves decide to share it so that this is the best tool for your branding.
One thing one must keep in mind is that virality can be a double-edged sword. In these types of campaigns and marketing strategy; audience is the key factor. If the message was delivered in a wrong angle or the audience misinterpreted or parodied things can go worse. Like, successful viral marketing can make your brand a household name or if something goes wrong your brand will see a huge backlash.
Abdullah Al Soad
Subscribe for newsletter
* You will receive the latest news and updates on your favorite celebrities!
Google is Giving free Classes for Women Entrepreneurs
With an aim to help women to find a better job, make advance their career growth, and to grow their…
SAU On Campus Hult Prize 2021 Final Round Will Be Held Tomorrow
Sylhet Agricultural University is in the running for the Hult prize competition 2021. SAU On Campus Hult Prize 2021 final…
Digital World 2020: Only 1 Day Left for Registration!
T he seventh edition of the three-day digital world from December 9 to 11 is going to organize by the…
Two Global Tech Giant Google and Amazon Register for Business in Bangladesh
Two Global tech giant Google and e-commerce company Amazon have filed for Business Identification Numbers (BIN) in Bangladesh for the…
Amazon Buys MGM for $8.45 Billion
The e-commerce giant Amazon’s biggest entertainment acquisition will be Metro Goldwyn Myer(MGM). Jeff Bezos’s Amazon buys MGM for $8.45 billion,…
Zeta Becomes a Unicorn with $250 Million Softbank-led Funding
Zeta, a startup that helps banks and fintech firms launch products, now is the newest farm to join the coveted…
Strategic Influencer Marketing can Boost Your Business
Influencer marketing is now an established buzz term that is basically another form of online marketing. It can create brand…
EWU Hult Prize 2021 On Campus Grooming Sessions Held
After registrations ceased on the 21st of December 2020, a total of 11 enthusiastic and determined teams moved on to…
3rd Asia Pacific Forum on Youth Leadership, Innovation and Entrepreneurship 2020
In today’s world, youth leadership programs have gained massive response and significance. The youth of today are better interconnected, creative,…
Startup Chattogram Incubation Opening Ceremony Has Happened
The Startup Chattogram Incubation opening ceremony has happened. In recent years, the ICT Division of Bangladesh has started taking initiatives…